Qonversation
Built for HubSpot sales teams

The best reason to reach out just happened.

Qonversation watches your prospects for the moments that matter: a talk they're giving, a new role, a funding round, company news, a point of view they just published. When one happens, your rep gets the trigger, the source and a drafted opener inside HubSpot, while it's still timely.

Become a design partner See how it works

Launching November 30. Design partner spots are limited.

Note created via Qonversation Mon 7:30 AM

Qonversation: a reason to reach out to Dana

Funding round: Lumen Analytics raises a $40M Series B

Business Wire, Oct 6 · Read the source

Fresh capital and a plan to double the sales team this year, a good moment to talk about how new reps ramp.

Suggested opener

Congrats on the $40M Series B. What's the first thing you want the sales team doing differently with it?

Task for Jordan, the contact owner

Reach out to Dana Reyes · due tomorrow

Why now, not more noise

Timing beats volume. A reason beats a template.

Not a database

Contact data tells you who to call. Qonversation tells your reps why this person, why this week, and what to say first.

Not more volume

Sequencers send more email. We give the first line a reason to exist: something real that just happened, with the source to prove it.

Not another login

Triggers arrive as a note and a task on the HubSpot contact your rep already works. Nothing new to learn, nothing new to check.

Your reps never leave HubSpot

Connected once by a manager. Triggers come to the reps.

  1. 1

    Connect HubSpot and pick a list

    A sales manager connects HubSpot in a few minutes and chooses which list of contacts to watch. Reps never log in.

  2. 2

    Something real happens

    We watch public news and your prospects' own LinkedIn posts. When something happens, we confirm it is about the right company, keep the source, and draft an opener built on it.

  3. 3

    It lands in HubSpot

    The trigger, its source and the opener arrive as a note on the contact, with a task for the rep who owns it. Read it, make it yours, send it.

Every trigger comes with its receipt

If your rep can't say where they saw it, it isn't a trigger. Five moments worth reaching out about:

Examples show the triggers reps would see in their HubSpot tasks. People and companies are illustrative.

Speaking engagement

Maya Ortiz is speaking at SaaStr Annual on building outbound teams

"Saw you're speaking at SaaStr on building outbound teams. Which part of that is your team living right now?"

Source: Her LinkedIn post

Thought leadership

Priya Shah posted that renewal conversations should start at onboarding

"Your post on starting renewals at onboarding stuck with me. Is that changing how your team hands off new accounts?"

Source: Her LinkedIn post

Company news

Northwind Labs wins a $12M state contract

"Congrats on the $12M state contract. Does a win like that change which accounts your team goes after next?"

Source: Press release on Business Wire

Funding round

Lumen Analytics raises a $40M Series B

"Congrats on the $40M Series B. What's the first thing you want the sales team doing differently with it?"

Source: TechCrunch

Role change

Marcus Johnson starts as VP of Sales at StackRoute

"Congrats on the VP of Sales role at StackRoute. What's the first thing you want to change on the team?"

Source: His LinkedIn post

Nothing older than 30 days.

Coverage of the same event from five outlets becomes one trigger, not five.

Heads up

It also tells your reps when to wait.

A cheerful email the week of a layoff costs you the account. When something hard happens, Qonversation holds back the outreach task and leaves a note instead: what happened, when, and to review timing before reaching out. It never assumes your contact was personally affected.

Built so your reps can trust it

A source on every trigger

Every note links to where it came from, so your rep can check it in ten seconds.

Their own words, work only

LinkedIn posts count only when your prospect wrote them. We use the work facts and never their personal life.

One task at a time

No contact gets more than one Qonversation task every 14 days. Nothing is sent twice.

Your rep decides

Qonversation never emails your prospects. It gives your rep the reason and the first line; they send it.

Questions

Straight answers.

Do my reps need to log in to anything?

No. A sales manager connects HubSpot once. Reps see each trigger as a note and a task on the HubSpot contact they already work.

Which CRMs do you support?

HubSpot. Qonversation is built for HubSpot sales teams.

Where do the triggers come from?

Public news coverage and your prospects' own public LinkedIn posts. Every trigger links to its source, and nothing is older than 30 days.

Will Qonversation email my prospects?

Never. It drafts an opener for your rep. Your rep decides whether and how to reach out.

Which contacts do you watch?

Only the HubSpot list you choose. Contacts outside it are left alone, and you can disconnect HubSpot at any time.

What does it cost?

Public pricing arrives with the launch on November 30. Design partners hear the terms on the first call.

What does a design partner do?

Connect HubSpot, pick a list, use Qonversation with your team, and tell me honestly what works and what doesn't. You get early access, a direct line to the founder and a real say in what gets built next.

Give your reps something worth saying.

A real reason, a real source, and the first line already drafted.

Become a design partner